We as Canadians should be proud. We are among the quickest adopters of smart phones in the world.
As one information technology chief pointed out, Canada has achieved 100% penetration in mobile communication this year.
More needs to be done
Even after being global leaders in internet use and online video consumption, we have not fully tapped the market potential in e-commerce.
Some of the barriers are:
• Limited product availability.
• Reservations in buying merchandise not seen physically.
• High shipping costs.
For individuals like Michael Dadoun of Montreal, such issues are important and formidable challenges.
He understands traditional store-based retailers are struggling with ecommerce.
Michael Dadoun, however, feels ecommerce in this country will grow because he sees reasons for optimism.
Canadians are beginning to see the advantages of making purchases beyond buying travel tickets and books. They have now commenced buying apparel, electronic goods, luxury items, and more.
To enhance growth, Michael Dadoun of Montreal stresses that specialty retailers must make ecommerce expedient, easy, and enjoyable.
They must offer free shipping, friendly return policies, and excellent customer service.
The outlook
US retailers’ penetration in the Canadian market should be of no big concern, as this thrust by US e-retailers will pressurize Canadian entrepreneurs to expand their presence online. They will offer products on the web, with competitive pricing as well.
This is the only way to survive in the market today.
Michael Dadoun, presently CEO of UpClick.com, a leading full payment processing solution, is also associated with Kutoto Inc. and Lavasoft.
As one information technology chief pointed out, Canada has achieved 100% penetration in mobile communication this year.
More needs to be done
Even after being global leaders in internet use and online video consumption, we have not fully tapped the market potential in e-commerce.
Some of the barriers are:
• Limited product availability.
• Reservations in buying merchandise not seen physically.
• High shipping costs.
For individuals like Michael Dadoun of Montreal, such issues are important and formidable challenges.
He understands traditional store-based retailers are struggling with ecommerce.
Michael Dadoun, however, feels ecommerce in this country will grow because he sees reasons for optimism.
Canadians are beginning to see the advantages of making purchases beyond buying travel tickets and books. They have now commenced buying apparel, electronic goods, luxury items, and more.
To enhance growth, Michael Dadoun of Montreal stresses that specialty retailers must make ecommerce expedient, easy, and enjoyable.
They must offer free shipping, friendly return policies, and excellent customer service.
The outlook
US retailers’ penetration in the Canadian market should be of no big concern, as this thrust by US e-retailers will pressurize Canadian entrepreneurs to expand their presence online. They will offer products on the web, with competitive pricing as well.
This is the only way to survive in the market today.
Michael Dadoun, presently CEO of UpClick.com, a leading full payment processing solution, is also associated with Kutoto Inc. and Lavasoft.